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10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns

Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a local level, but the options are overwhelming and it can be tricky to understand exactly what you’re getting for your money. Google is quite content …

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How to Create a New Google Plus Local Listing for your Business

3 Comments / Uncategorized / By Nick

Get a Google Plus Profile https://plus.google.com If you already have a Google Plus profile, you can ignore this step. You should only have one Google Plus account, and it’s best to use your real name. If you have a personal Gmail address, that’s the one you’ll want to use for Google Plus. If not, go ahead and …

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Elementor #7508

Before Whitespark Owner was struggling to orchestrate a cohesive SEO strategy across the website and GBP Needed an outsourced solution to help scale the business Time was wasted trying to coordinate different vendors and marketing channels to work together Not enough ranking and conversions from website and Google Difficulty competing against spammy businesses who were …

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My SMB Digital Marketing Toolkit

6 Comments / General / By Nick

I’ve built and managed tons of websites and marketing campaigns for small/medium businesses. Over the years, I’ve amassed a whole whack of tools and resources to help get the job done. I’m always sharing these tools with clients, friends, and colleagues so I decided to put together a list of the ones I like the best and …

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4 Reasons I use Managed WordPress Hosting over Shared Hosting

6 Comments / General / By Nick

The Best Hosting for WordPress Hosting websites can be a pretty harrowing experience, especially when it’s for clients. Pretty much every site I’m involved with is built on WordPress, which means a constantly updating core, themes, and a handful of plugins from various third-party developers. WordPress is wonderful in many ways, but the anxiety about …

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The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know

7 Comments / General / By Nick

SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth …

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Hey, I’m Nick I do a bunch of digital marketing stuff. I work for Whitespark as Director of Product, and I’m involved in various other projects and ventures. I’m based in Edmonton/Amiskwaciwâskahikan Twitter Linkedin Here are some things you might like How To Track Your Local SEO & SEM (Published on Moz) A guide to …

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10 Reasons Android Users May Consider the iPhone 6

9 Comments / Personal / By Nick

I recently wrote an article; I Strongly Prefer Android, So Why did I Pre-order an iPhone? It’s a bit long-form – so here’s a more consumable list of reasons current, steadfast Android users might consider buying an iPhone 6: Third Party Keyboards I can’t be the only Android user who’s almost had a panic attack trying to use an …

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I Strongly Prefer Android, So Why did I Pre-order an iPhone?

105 Comments / Personal / By Nick

I love Android. Every time I’ve tried to embrace iOS (3 solid efforts) I’ve always bailed. For whatever reason, the things I want to do on a phone have just always been more efficient and intuitive on an Android. And it just keeps getting better. I also love my Nexus 5, and I’ve barely had it …

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Uh… Nick? (Where I’ve been the past while)

9 Comments / General, Personal / By Nick

Dear friends, family, clients, colleagues, and whom it may concern: Many of you haven’t seen or heard from me in a while. That’s because I’ve been completely out of commission for about a month and half, and actually spent the last week in the hospital. I wanted to spill what’s been going on. Partially to …

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