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My SMB Digital Marketing Toolkit

I’ve built and managed tons of websites and marketing campaigns for small/medium businesses. Over the years, I’ve amassed a whole whack of tools and resources to help get the job done. I’m always sharing these tools with clients, friends, and colleagues so I decided to put together a list of the ones I like the best and use the most.

This isn’t every single tool I’ve ever used, but it’s a pretty comprehensive list of the ones I use for most projects.

Bolded tools are ones I think are must-haves. Hope you find something useful!

Full disclosure: Some of these are affiliate links, and I may get a small kickback from the company if you choose to purchase from them. This has in no way influenced my suggestions. Some of them are free, some of them have no affiliate program, etc. I just figured I might as well use them if the vendor provides them 🙂

Websites & WordPress

DOMAINS & EMAIL

  • Namecheap
  • Google G Suite

THEMES

  • Astra
  • OceanWP
  • Impreza
  • Jupiter
  • Salient
  • Avada
  • Envato Market
  • Themeforest

STOCK RESOURCES

  • BigStock
  • Pond5
  • Iconfinder

MANAGED WORDPRESS HOSTING

  • WP Engine
  • Flywheel
  • WPX Hosting

GENERAL PLUGINS

  • Yoast
  • Toolset
  • Better Search and Replace
  • Relevanssi
  • Sumome
  • Sendgrid
  • Disqus
  • Reusable Text Blocks
  • Thive Leads

CLOUD HOSTING

  • DigitalOcean
  • Google Cloud Platform
  • Cloudways
  • ServerPilot

PAGE BUILDERS

  • Elementor
  • WPBakery Page Builder (aka Visual Composer)
  • Beaver Builder
  • Divi

FORMS

  • Gravity Forms
  • Ninja Forms
  • Contact Forms 7

TRADITIONAL HOSTING

  • SiteGround
  • Inmotion

ECOMMERCE

  • WooCommerce
  • Follow Ups
  • WooCommerce Stripe Gateway
  • Shopify

OTHER SWEET STUFF

  • Adobe Photoshop CC (Photographer Plan)
  • 1Password
  • FreshBooks
  • Buffer
  • MailChimp
  • Streak for Gmail

SEO & Marketing

PERFORMANCE MEASUREMENT

  • Google Analytics
  • Google Search Console
  • Klipfolio
  • Supermetrics
  • Google Data Studio
  • Google Tag Manager
  • Google URL Builder

KEYWORD & CONTENT RESEARCH

  • Adwords Keyword Planner
  • Moz Keyword Explorer
  • SEMrush
  • Ubersuggest
  • Mergewords
  • Answer The Public

CALL TRACKING & 800 NUMBERS

  • CallRail
  • Phonewagon
  • Adwords Call Forwarding

LINK RESEARCH

  • Ahrefs
  • MozBar
  • Open Site Explorer
  • SEMrush

PAID ADVERTISING

  • Google Adwords
  • Facebook/Instagram
  • Outbrain

WEBSITE MONITORING & TESTING

  • Uptime Robot
  • Pingdom Website Speed Test
  • Pingdom
  • GTMetrix
  • Google Pagespeed Insights
  • Google Structured Data Testing Tool
  • Varvy
  • Screaming Frog

RANK TRACKING & CHECKING

  • AWR Cloud
  • Whitespark Local Rank Tracker
  • Bright Local Search Results Checker

LOCAL CITATIONS

  • Whitespark Citation Audit & Cleanup
  • Whitespark Citation Building
  • Whitespark Local Citation Finder
  • Moz Local
  • Google My Business

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