My SMB Digital Marketing Toolkit
I’ve built and managed tons of websites and marketing campaigns for small/medium businesses. Over the years, I’ve amassed a whole whack of tools and resources to help get the job done. I’m always sharing these tools with clients, friends, and colleagues so I decided to put together a list of the ones I like the best and use the most.
This isn’t every single tool I’ve ever used, but it’s a pretty comprehensive list of the ones I use for most projects.
Bolded tools are ones I think are must-haves. Hope you find something useful!
Full disclosure: Some of these are affiliate links, and I may get a small kickback from the company if you choose to purchase from them. This has in no way influenced my suggestions. Some of them are free, some of them have no affiliate program, etc. I just figured I might as well use them if the vendor provides them 
Websites & WordPress
DOMAINS & EMAIL
THEMES
STOCK RESOURCES
MANAGED WORDPRESS HOSTING
GENERAL PLUGINS
- Yoast
- Toolset
- Better Search and Replace
- Relevanssi
- Sumome
- Sendgrid
- Disqus
- Reusable Text Blocks
- Thive Leads
CLOUD HOSTING
PAGE BUILDERS
- Elementor
- WPBakery Page Builder (aka Visual Composer)
- Beaver Builder
- Divi
FORMS
TRADITIONAL HOSTING
ECOMMERCE
OTHER SWEET STUFF
- Adobe Photoshop CC (Photographer Plan)
- 1Password
- FreshBooks
- Buffer
- MailChimp
- Streak for Gmail
SEO & Marketing
PERFORMANCE MEASUREMENT
- Google Analytics
- Google Search Console
- Klipfolio
- Supermetrics
- Google Data Studio
- Google Tag Manager
- Google URL Builder
KEYWORD & CONTENT RESEARCH
CALL TRACKING & 800 NUMBERS
- CallRail
- Phonewagon
- Adwords Call Forwarding
LINK BUILDING & RESEARCH
PAID ADVERTISING
WEBSITE MONITORING & TESTING
- Uptime Robot
- Pingdom Website Speed Test
- Pingdom
- GTMetrix
- Google Pagespeed Insights
- Google Structured Data Testing Tool
- Varvy
- Screaming Frog