Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a local level, but the options are overwhelming and it can be tricky to understand exactly what you’re getting for your money. Google is quite content…
Just noticed this change to the Google Analytics interface on Whitespark’s account. Those are all the things that I know. Update: So far it’s annoying to switch properties/views, and I don’t like it.
SO! After much deliberation (and a few silly email threads) I’ve decided to join the illustrious ranks of Whitespark’s LocalSpark team. They actually want me to join too, or else this would be awkward… As you may know, I’ve been hacking it on my own for the past couple years, helping some pretty awesome clients…
SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth…
It’s been an unusual transition to say the least, but as of yesterday I’m formally moving on from the agency that gave me a start in this industry that I now call my industry. Yep. I have an industry. A place where I’m considered pretty clever sometimes, and have a lot of fun working in. A place…
Dear friends, family, clients, colleagues, and whom it may concern: Many of you haven’t seen or heard from me in a while. That’s because I’ve been completely out of commission for about a month and half, and actually spent the last week in the hospital. I wanted to spill what’s been going on. Partially to…
There are probably a variety of applications for this little hack, but I primarily use it when experimenting with banner images and whatnot on a client site. I fully intend to buy an image before I use it, but it would be great if my client and I could see what it will look like…
Rather not use a generic @gmail.com email address? You have options. Custom Email Addresses Google Apps is a wonderful service that allows you to use your own domain instead of Google’s (as well as a ton of other good stuff, like Google Docs, Google Calendar, etc.). This will allow you to use your own domain…