Nick

I’m a digital marketing consultant based in Edmonton. I work at Whitespark and do consulting on a freelance basis.

Prevent Gravity Forms Notifications from Getting Stuck in Your Spam Folder (Easily)

So your website is all set up to generate you tons of leads… Rad! Unfortunately, your contact form submissions are getting stuck in your spam folder (not rad). I use Gravity Forms on all my sites, but this issue can arise from any form plugin because WordPress uses PHP to send mail. The best solution …

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10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns

Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a local level, but the options are overwhelming and it can be tricky to understand exactly what you’re getting for your money. Google is quite content …

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Analytics Interface Change

Just noticed this change to the Google Analytics interface on Whitespark’s account. Those are all the things that I know. Update: So far it’s annoying to switch properties/views, and I don’t like it.  

4 Reasons I use Managed WordPress Hosting over Shared Hosting

The Best Hosting for WordPress Hosting websites can be a pretty harrowing experience, especially when it’s for clients. Pretty much every site I’m involved with is built on WordPress, which means a constantly updating core, themes, and a handful of plugins from various third-party developers. WordPress is wonderful in many ways, but the anxiety about …

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The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know

SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth …

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Dear Top Draw

It’s been an unusual transition to say the least, but as of yesterday I’m formally moving on from the agency that gave me a start in this industry that I now call my industry. Yep. I have an industry. A place where I’m considered pretty clever sometimes, and have a lot of fun working in. A place …

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