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10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns
Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a local level, but the options are overwhelming and it can be tricky to understand exactly what you’re getting for your money. Google is quite content …
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The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know
SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth …
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Hey, I’m Nick I do a bunch of digital marketing stuff. I work for Whitespark as Director of Product, and I’m involved in various other projects and ventures. I’m based in Edmonton/Amiskwaciwâskahikan Twitter Linkedin Here are some things you might like How To Track Your Local SEO & SEM (Published on Moz) A guide to …
Dear Top Draw
It’s been an unusual transition to say the least, but as of yesterday I’m formally moving on from the agency that gave me a start in this industry that I now call my industry. Yep. I have an industry. A place where I’m considered pretty clever sometimes, and have a lot of fun working in. A place …
Good SEO Advice for Beginners c/o Reddit
People always ask for SEO advice on reddit.com/r/seo. Something in the vein of: Sorry guys, total newb here. I’m the IT guy at a small company and my boss told me to make us #1 on Google. Any help would be appreciated. Usually this is met with similarly well thought out answers from the peanut …
How to Create a New Google Plus Local Listing for your Business
Get a Google Plus Profile https://plus.google.com If you already have a Google Plus profile, you can ignore this step. You should only have one Google Plus account, and it’s best to use your real name. If you have a personal Gmail address, that’s the one you’ll want to use for Google Plus. If not, go ahead and …
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Yoast Local SEO for WordPress Plugin Review
We love working with local businesses here at Top Draw. Online marketing can be very rewarding for local companies and we’re always interested in new tools for the job. We’re big fans of Yoast, and have been using their flagship SEO for WordPress Plugin for a good while now, both on client sites and our own site, to …
What are Albertans Searching for? New infographic c/o Top Draw
After a couple weeks of toiling we’ve just posted up our Alberta Searches infographic to the Top Draw blog. Big thanks to our crack designer @wendyyeung for the beautiful design! Don’t be shy to get share-y! Courtesy of: Top Draw Edmonton Web Design & SEO
MozCon 2012 Notes – Day 3
Here are my rough notes from the third day at MozCon. You can check out my notes from day 1 here, and day 2 here. Forgive me for the abrupt nature of the content, I just wrote down the things I found notable, useful or actionable from my own perspective, so this isn’t intended as an …