SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth …
The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know Read More »
People always ask for SEO advice on reddit.com/r/seo. Something in the vein of: Sorry guys, total newb here. I’m the IT guy at a small company and my boss told me to make us #1 on Google. Any help would be appreciated. Usually this is met with similarly well thought out answers from the peanut …
We love working with local businesses here at Top Draw. Online marketing can be very rewarding for local companies and we’re always interested in new tools for the job. We’re big fans of Yoast, and have been using their flagship SEO for WordPress Plugin for a good while now, both on client sites and our own site, to …
Before Whitespark Owner was struggling to orchestrate a cohesive SEO strategy across the website and GBP Needed an outsourced solution to help scale the business Time was wasted trying to coordinate different vendors and marketing channels to work together Not enough ranking and conversions from website and Google Difficulty competing against spammy businesses who were …
I’ve built and managed tons of websites and marketing campaigns for small/medium businesses. Over the years, I’ve amassed a whole whack of tools and resources to help get the job done. I’m always sharing these tools with clients, friends, and colleagues so I decided to put together a list of the ones I like the best and …
Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a local level, but the options are overwhelming and it can be tricky to understand exactly what you’re getting for your money. Google is quite content …
10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns Read More »
SO! After much deliberation (and a few silly email threads) I’ve decided to join the illustrious ranks of Whitespark’s LocalSpark team. They actually want me to join too, or else this would be awkward… As you may know, I’ve been hacking it on my own for the past couple years, helping some pretty awesome clients …
Hey, I’m Nick I do a bunch of digital marketing stuff. I work for Whitespark as Director of Product, and I’m involved in various other projects and ventures. I’m based in Edmonton/Amiskwaciwâskahikan Twitter Linkedin Here are some things you might like How To Track Your Local SEO & SEM (Published on Moz) A guide to …
After a couple weeks of toiling we’ve just posted up our Alberta Searches infographic to the Top Draw blog. Big thanks to our crack designer @wendyyeung for the beautiful design! Don’t be shy to get share-y! Courtesy of: Top Draw Edmonton Web Design & SEO
Here are my rough notes from the third day at MozCon. You can check out my notes from day 1 here, and day 2 here. Forgive me for the abrupt nature of the content, I just wrote down the things I found notable, useful or actionable from my own perspective, so this isn’t intended as an …