How do the words (not provided) make you feel?
No strong reaction? Good! You’ll be happy to know Google is rolling out the https protocol (as it did recently on Google.com) to the rest of the world. This increases the security of the web, or something…
If (not provided) does strike a cord however, then join me in a moment of silence for all search marketers around the world, who just lost another significant chunk of insight regarding the search terms that are bringing people to their websites.
I’m not mad, Google. Just a little sad is all.
Several months ago we made a change to our default search experience on google.com — when you’re signed into Google, we add SSL encryption to increase the privacy and security of your web searches. The change encrypts your search queries and our search results page, which is particularly important when you’re using an open, unsecured Internet connection.
We’re now ready to expand this protection, so over the next few weeks we will begin introducing SSL search beyond google.com to our local domains around the globe. As before, we hope that these efforts to expand the use of SSL encryption in our services motivate other companies to adopt SSL more broadly.