MozCon 2012 Notes – Day 1

Here are my rough notes from the first day at MozCon.

Forgive me for the abrupt nature of the content, I just wrote down the things I found notable, useful or actionable from my own perspective, so this isn’t intended as an overview of the whole day.

Thanks a ton to all the excellent presenters, and if your stuff isn’t on this list that’s not because it wasn’t great material!

Paddy Moogan

Link Building Ideas

Bookbait – use industry expert input to create, send them the printed book
Embed code within an embed code – http://www.paddymoogan.com/infographic-embed/
Whenever you distribute images, do a reverse image search and ask folks who reuse them to link/credit the source
Put competitor OSE backlink data into a spreadsheet and use custom search to query it
Find places to guest post
- http://www.blogdash.com/
- http://guestr.com/
Get more insight into your Gmail contacts – http://rapportive.com/ (another great email/contact info tool is http://contactout.com/)
Embed box on right click – dis.tl/moz-script
Reverse image search on competitors’ badge bait to find opportunity
Crowd source info graphic data and then have said crowd link/embed the graphic
Link building email followups – http://www.boomeranggmail.com + Gmail Canned Responses
Google Alerts for relevant stuff and potential links (ex. sites mentioning a particular person would be good sites to ask for a link to that person’s profile page)
#prrequest + IFTTT
Pay writers to guest blog on other sites
Find low earning affiliates and pay them a bit (more than the 5 dollars they made the last 5 months) to blog about the product they currently link ton and link to you instead
Broken link building – Find relevant pages with lots of outgoing links and use Checkmylinks for chrome to find broken ones (if you can provide the linked-to content, contact the site to use your content)
Geekbaiting – Konami code (wordpress plugin?) that reveals weekly offer/daily discount
Quick and pretty infographics – http://infogr.am/ (side note: http://themeforest.net/collections/890724-inspiring-infographics)
Find bloggers’ Amazon wishlist with their email address + gifting them
Do an Amazon site search for users with a website & email listed and relevant keywords
Custom search just for guest posts on specific keywords
List of places to guest blog (don’t spam these folks, k?) – dis.tl/guest-blogs

John Henshaw

CRM-age (If you’re not using Raven Tools you must be trippin’)

Raven Tools CRM now exists, and talks to the otherRaven tools
http://www.fullcontact.com/
Be genuine
???
profit

Wil Reynolds

(Who, amongst many great presenters, really stole the show today – guy is downright inspiring)

http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version

#RCS – do Real Company Shit!!!
Get your team together (on Google+, Twitter, or something) and answer as many questions from the public as possible
Data from Grooveshark and http://www.lendingclub.com/home.action
SEOs need to start making marketing plans
Reverse image search – think about it more
Company name + Event – Kane Jamison build links from events
Set up a Google Alert with a snippet from all new content (and get credit from copiers)
Don’t hit enter (on Google searches) – A simple but effective way to do keyword recon
- “Your company” vs competitor
Search for existing PDFs that show relevant (but boring/overwhelming data) and repurpose data into inforgraphics

Mike King

http://www.slideshare.net/iacquire/perfecting-pitchesfinal

Customer Profile Dossiers
Nielsen PRIZM “My Best Segments”
Google consumer surveys
Yahoo Clues
Purchase Funnel: Awareness > Familiarity > Consideration > Purchase > Loyalty
- Measure results according to their content funnel phase (conversion aren;t a logical goal for an awareness campaign)
Social Crawlitics
Authora – author search engine
Broken link index for broken content that may be worth recreating and requesting the link
Keyword-level demographics http://www.seomoz.org/blog/keyword-level-demographics